Why we hand-code every website
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Archive
Blog
2026
How Fast Does Your Website Actually Need to Be?
Your main content should appear in under 2.5 seconds on a mobile phone. Here is the research behind that number, and why every extra second costs you customers.
What Actually Makes a Website Convert?
The proven elements that turn website visitors into enquiries: a clear hero, specific proof, one strong call to action, short forms and fast load times, with the research behind each.
How to Get Found by ChatGPT and Google AI (GEO in 2026)
A plain-English guide to getting your website cited by ChatGPT, Perplexity and Google AI Overviews in 2026 — backed by real research, not guesswork.
Why Your Contact Form Is Losing You Leads
Most contact forms quietly lose leads to extra fields, a phone box, and missing autofill. Here is the evidence on what to fix, with real numbers.
The call-to-action mistakes costing you customers
The CTA mistakes quietly losing you sales — weak button copy, too many choices, wrong placement — and the evidence-backed fixes, with real conversion numbers.
Mobile-First: What Most Small-Business Sites Get Wrong
Most small-business sites are built for desktop and squeezed onto phones. Here are the real mistakes, the research behind them, and what to fix first.
Trust Signals That Actually Win Customers (Beyond Logos)
The trust signals that actually convert visitors, ranked by measured impact: reviews, security cues, guarantees and human transparency, each backed by real research.
Should You Show Prices on Your Website?
A clear, research-backed answer on whether to show prices on your website, when to gate them, and how to display them so visitors stay and buy.
Does Your About Page Convert? (Yes — Here Is How)
Your About page rarely closes the sale, but it decides whether the rest of your site can. Here is what the research says, and how to build one that earns trust.
Website Copy That Sells: A Section-by-Section Guide
A section-by-section guide to website copy that converts — headline, problem, proof, CTA — grounded in real A/B-test data, with sources for every number.
How Long Should Your Landing Page Be?
There's no magic word count. Page length is set by your traffic, price and product. Here's the research-backed way to decide, from a studio that builds to it.
Typography That Converts: A Practical Guide
A practical, evidence-backed guide to typography that converts: body size, line length, line-height, font pairing and loading — the numbers we build websites to.
Choosing Colours for a Business Website: What the Research Says
A research-backed guide to picking colours for your business website: blue for trust, the 60-30-10 rule, contrast for readability, and what to avoid.
Layout and Whitespace: How to Guide the Eye to the Sale
Layout and whitespace guide the eye to the sale by directing attention with clear headings, generous spacing, and a strong call to action above the fold.
What a 2026 Website Looks Like (and What Dates Yours)
A 2026 website is fast, text-forward, warm-neutral and conservative with effects. Here are the design signals that read as current — and the ones that quietly date your site.
Lead Magnets That Actually Bring Clients (Not Just Email Addresses)
A lead magnet that brings clients matches the buyer's intent, not the highest opt-in rate. Free quotes, calculators and consultations beat discount codes on real ROI.
How to Write a Case Study That Closes
A case study closes when it leads with a specific number, shows a real face, and lets buyers find their own situation. Here's the format that works, backed by research.
Website Conversion Benchmarks by Industry (2026)
Average website conversion rates by industry, from legal (7.4%) to luxury e-commerce (0.85%) — plus the build rules that move the number, grounded in real 2024-2026 studies.
Is web accessibility just a compliance checkbox, or does it drive conversions and SEO?
Accessibility isn't a legal checkbox. It's a conversion lever and an SEO foundation. The research, with real numbers, and how we build websites to it.
Website Animation: When It Helps, When It Hurts
Website animation helps as quiet feedback on secondary elements and hurts when it delays content or moves the page. A clear, evidence-backed guide for business owners.
Video on Your Website: What Actually Works
A plain-spoken, research-backed guide to website video: muted autoplay, the right length, always-on captions, fast hosting, and what genuinely lifts engagement.
How do you build a bilingual (PL/EN) website that ranks?
A plain-English guide to building a Polish/English website that ranks in both languages: URL structure, hreflang, language switchers, and what Google actually rewards.
How to Show Your Product Without Overwhelming Visitors
Show your product the right way: 2-4 focused screenshots, one outcome each. The research-backed rules that lift conversions without overwhelming visitors.